I was talking with a
Systems Administrator of
a $5
million dollar company on a recent airplane flight. When he found out that I
wrote a Linux report you're going to learn about, he asked me...
"I love Linux!
But how do I convince my boss that it's the right thing to do?
I told him, "Talk
with him in business terms that he can understand."I pointed out...
"For
Executives to Make Good Decisions,
they Must Understand, in Their Terms,
What They Need to Decide About."
He retorted...
"But, I'm
not a sales guy!
How can I persuade him in non-technical terms?"
I said, "I
have a way. But first, let me ask you a
question..."
"Are
you willing to look at Linux in a new way,
from your boss's viewpoint?"
"Maybe,
if that helps me." He was skeptical. I asked...
"Are
you willing to make a simple one-hour presentation,
telling your boss exactly what he needs to hear
to potently make your point?
He said, "I
don't want to do a hard sell job."
"No hard
selling,
just what he wants to hear
the way he wants to hear it."
"Yes,
but I don't have time to do the research and put together the pitch,"
he groaned.
"Are
you willing to do an hour of review
and preparation to make the presentation?"
"Is
that all it will take." He was shocked.
"I've done the research.
I've written the presentation.
I've tested it. It works."
And I'll guarantee it will
work for you!
And I guarantee your boss will love the presentation,
or your money back."
"You've
got to be a high-priced consultant. This is going to cost me a fortune."
He was wary.
"Nope," I
said...
"It costs less than a large
pizza and pitcher of beer."
"I
can afford that!"
"It puts the technical rationale into a business framework"
"I direct a large technical team,
and this
report gives me the pieces I need
to communicate the value of
Linux up the food chain.
It puts the technical rationale into a
business frame work."
"And best of all, I got all of that
in about an hour."
Jeff Lavin, Director -
AMD Value Platforms, Advanced Micro Devices
Let me introduce myself...
I'm Mark S.A. Smith
I'm an electrical engineer, computer programmer, and I now help executives understand technology that's important to their business. And I do it in plain English.
I've written three business-oriented books in the Guerrilla Marketing series with Jay Conrad Levinson (your
boss may have read one or two of them) and authored dozens of technical reports and
business case analyses specifically for executives.
I'll tell you the real-world secrets of selling your boss on Linux, and it's
easier than you think!
I've spent the last two years helping busy executives, like your boss, get a handle on all the buzz around Linux.
And get it fast and accurately.
This presentation and briefing asks and answers the key questions that executives need to know, without them having to know what to ask and how to understand the answer,
all in an entertaining style.
You get actionable ideas that aren't slanted by any manufacturer. I don't work for any Linux vendor and I wasn't influenced by any Linux vendors in creating this briefing
and presentation. Everything came from interviews and publicly available information.
And
it will take only an hour of your time, guaranteed!
Here's what I tell busy
executives about Linux...
If you're like most busy executives, you're part of an Information
Technology (IT) decision-making team and you MUST understand the impact
of Linux.
As part of the management of a company, then you need to get a handle on what
Linux means to your organization, your industry, and your competition. If you
don't, you run the risk of spending too much to run your company and
getting left in the dust.
Let me tell you one thing, right here and now, it's going to be a
Microsoft® and Linux world.
If you don't choose to use Linux today, at the very least, avoid
decisions that limit you using it in the future or you'll be painting yourself
into a very small corner.
There are critical questions that you need to get answered if you're
going to decide if Linux is right for your operation.
Executive Linux Briefing helps you
deliver the answers
to these burning questions that executives ask...
For your CEO, COO, President or Owner you've got to
tell them:
How is Linux good for your operation?
What does it mean to your operation and your customers?
If it's going to give you an edge in the market, exactly how is that going to happen?
How should you direct the people who will lead your computer projects?
For your CFO or VP of Finance you've got to
tell them:
Is Linux good for your cash flow and corporate compliance?
Where does it fit into current regulations?
For your CIO, CTO, or IT Manager, you've got to
tell them:
Is Linux good for your computing infrastructure?
How do you evaluate Linux?
What should you look for in a Linux vendor?
What about security?
Are you prepared to answer these questions to your
boss?
If you're like most people, the answer to that question is a loud, "NO!"
"Answers in non-technical terms -- what is Linux?
And, Why should I consider deploying it!"
Bill Macchione, Software Sales and Marketing Executive
I wrote the Executive Linux Briefing
and Presentation specifically for the non-technical executive, discussing the business issues and just touching on the most important technical issues, without the techie mumbo-jumbo.
WARNING: If
you need to deliver a deep dive into the technology of Linux,
this ISN'T for you.
BUT
,
if you want to explain it to someone who doesn't understand technology and yet makes the decisions,
this is what you're looking for.
Here's What You Get...
You also get a one-hour,
professionally scripted executive briefing PowerPoint that you can
use to make your polished, persuasive presentation.
You get a quick-reading report that
helps your boss make a decision and take action.
In
the Presentation to Your Boss, You Get...
A Compelling One-Hour Presentation - Written
specifically for a non-technical executive audience, this
tested and proven presentation persuades executives to your
viewpoint on Linux. This presentation is all meat, and no
fluff in 59 slides. Yup, it moves fast!
All the Research Done, Ready to Go - The
completely scripted
presentation is ready to go. All you need to do is a quick
review the presentation, and you're ready to go. I've even
included some sure-fire humor for you.
You Can Add Your Touches - The PowerPoint file is unlocked, so
you're free to make your own adjustments to the presentation to
reflect your unique objectives and situation.
Includes Persuasive Executive Presentation Tips - Presenter
notes include great ideas to grab your boss's attention, get them to
agree with you, and
guarantee that you'll be successful even before you start the
presentation.
Works Wonders with a Skeptic -
I include a brain-warping introduction that makes even the biggest
skeptic stop dead in their tracks and listen. It will work for you,
too!
Here's the Agenda:
What is Linux?
Why Linux?
Linux State of the Market
Where Linux has Been Successful
The Business Case for Linux
How to Calculate ROI
(this section alone is worth the price of the report)
How to Bring Linux On Board
Smart Questions to Ask Our Team.
In the Executive Linux Briefing
for Your Boss, You Get...
You get a hard-hitting executive-level briefing on Linux that includes the key information your
boss needs to be informed, including: a
brief history,
business rationale including the business case, where to use Linux and
where not to use Linux, how to decide if Linux is right for your company.
You get a easy-to-read briefing written in a punchy, no-fluff, just easy-to-digest meat and potatoes,
just-for-executives style.
What is Linux? - Your boss gets a quick overview of where it came from, why it's hot, and where it's going.
Why Linux is So Disruptive -
Understand why EVERY major company already has key processes
working on Linux and why your boss should, too. And your
boss will learn why governments around the world are
mandating that Linux be considered for every project.
The Major Linux Players - Who's investing big in supporting Linux and why. You probably already do business with some of these companies.
The Business Case for Linux - Specific reasons why hard-nosed executives
demand that their company use Linux. And while there are real dollar and sense reasons, some of the reasons will shock your
boss because they aren't what they think.
Why Companies with Critical Security Requirements Choose Linux - The most popular business tools have security holes that are miles wide. Is your company depending on them to keep your company safe?
(You'll want to read this section!)
How to Calculate Your ROI for Linux - These are the factors that your
boss must consider when making a business decision about Linux.
Where Linux Works and Where it Doesn't -
Do you know there are places to NEVER use Linux and there are places
to ONLY use Linux? Read this section and your boss will know the difference.
How to Decide if Linux is Right for Your Company - This lets your
boss know if Linux is a good choice for you or not.
Quick-read Format - This briefing can be read on a short airplane ride,
and your boss will increase their knowledge of this important and
rules-changing software. And if your boss is the kind that likes to dig deeper, there are 99 footnotes with more information and references that back up all the research. None of this "research shows..." baloney, you get a fully documented report.
How to Use the Presentation and Briefing
1) Schedule a meeting
with your key executives, inviting them to see a one-hour presentation
on Linux and why it's important to the company.
2) Schedule an hour
to scan through the briefing and review the presentation. The
presentation is based on the briefing. So you'll see lots of details
that you'll discuss later.
3) Review the
presentation. It's completely scripted and you can make changes to the
slides to reflect your specific situation. I've included hints on how to
be persuasive and deliver a great presentation that your executives will
appreciate.
4) Make copies of the
report and give them to your executives at the end
of the briefing.
"This is a VERY high level look at Linux targeted directly at non-technical executives.
If you are assessing or attempting to gain executive buy-in for Linux this may be what you need. Executives should be able to read/review it in an hour or less."
"Mark's approach is practical and to the point. And, he covers all the bases. Like many folks, you may be caught in an internal sales struggle and this could give you an assist."
Bill Hubler, IBM
Order now, and you get the
Executive Linux Briefing PowerPoint with script, the 34-page Executive Linux Briefing in a clear, easy-to-read format ready for you to print and review
plus five great bonuses listed below.
You get all of this for the
introductory price of $27.00!
This is a test offer to see how the market responds to Briefings
and to gather additional
testimonials
from people who have used the briefing.
The price for this briefing will go up to $97.00 when the market test ends. So, order today, with complete confidence that your satisfaction is guaranteed.
Your
Three-Part Iron-clad Money-Back Guarantee:
1)You will be
completely satisfied with the information you get in this Executive Briefing
and Presentation,
or
I'll refund your purchase price. All of it.
2) You get a no-fluff executive-quality overview of Linux
in
just an hour,
or
I'll refund your purchase price.
All of it!
3)
Your boss must be delighted
with the content of the presentation,
or I'll refund your purchase price.
All of it!
You must be completelydelighted with the quality of information you get in this Executive Briefing
and Presentation or your money back.
You have 90 days to decide if you're satisfied. If not, return it for a prompt and complete refund.
I'm so certain that you'll find this executive brief and presentation so valuable, that I make this 100 percent risk-free offer.
You don't get this guarantee from other consulting companies you may use.
Signed, Mark S.A. Smith
Why is it worth it?
This briefing is the result of hundreds of hours of research and interviews.
If you did the research yourself (oh, foolish grasshopper), it
could cost you thousands of dollars in time and opportunity cost.
If you asked your assistant to do the research, you wouldn't get the non-technical explanation you need, nor the engineering viewpoint that ensures accuracy, and it still would cost you thousands of dollars of their time and effort.
If you asked your technical people to prepare a report, it would take them tens of hours, and still hundreds of dollars to create, and even then they wouldn't have taken the time that was put into this report.
And they'll probably be biased based on their experiences, versus what's best
for your company.
If you asked your IT or management consultant to prepare this briefing, it would cost you thousands of dollars. And
you wouldn't get a money-back guarantee on the report.
So, you're getting all of this research that would cost you hundreds to tens of thousands of dollars to reproduce for only $27.00,
the price of a large pizza and a pitcher of beer.
And you're getting something that you WON'T get if you get your staff to do the research, a 100% money-back satisfaction guarantee.
Plus, you get these bonuses when you order today:
Free Bonus Gift #1 ($19.00 Value)
Smart Questions: Asking smart questions gets you good answers. As a bonus, you get a list of 12 carefully crafted questions that an executive,
like you, can ask their team to understand if Linux is right for the organization. It includes the rationale behind each question.
Free Bonus Gift #2 ($29.00 Value) Linux Adoption Strategy: Here's a step-by-step strategic approach to bringing Linux into your company, minimizing risk and maximizing return. You'd pay hundreds or thousands of dollars to a consultant for the exact same advice.
Free Bonus Gift #3 ($19.00 Value) Linux Case Studies: You get synopsis of 31 case studies of Linux implementations across 10 industry segments and cross-reference to read the complete case study. You get real life examples of companies, large and small, that have shaved thousands out of their IT budgets, and do more than ever before.
Free Bonus Gift #4 ($19.00 Value) Review of Business Applications Available:
You get a executive-level review of 12 business applications that operate under Linux and links to learn more about them. This gives you a quick overview of what's available in the market place. Doing this research yourself or by your team would take several days.
Free Bonus Gift #5 ($9.00 Value) Useful Web Sites:
I've reviewed hundreds of Websites and found the best six resources for executives. Saves you hours trying to find them on your own.
Order today and get the $95.00 worth of bonuses and get the
Executive Presentation and Executive Linux Briefing at a market-test price of $27.00.
You'll be given a link to immediately download your
presentation and report that you can print and read right away.
You can use
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Or if you prefer, you can use
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Now is the time to get up-to-speed on Linux, without the hassle of doing the research or relying on a single vendor's slanted view.
Get the Executive Presentation and Executive Linux Briefing immediately and you'll know everything you need to make the right decision for you and your company.
Plus, your purchase is backed with my 100% risk-free money back satisfaction guarantee, so
you have everything to gain, and nothing to lose. Order now to begin review of the
Executive Presentation and Executive Linux Briefing.
Click on the link below to be taken to our secure server to take your
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immediately!
Best of Success,
P.S.- Review the Executive Presentation and Executive Linux Briefing with confidence with my 100% risk-free money back satisfaction guarantee. And you have 90 days to read, review, and decide.
Order now before we end the market test at this low price.
